ou may hear it zooming around “You have to find a niche to be successful ..” But how do you do that, find a niche? And what is a niche? I explain that below with examples and how you can ask yourself the best questions.


What is a (good) niche?


A niche is a segment of a small specialized market for a certain group of products or services. In other words, you do not offer all forms of yoga, but you specialize in ‘Hot yoga’. This makes your market smaller but you do attract a certain group of fans that you can easily respond to. They fully understand what you are offering.

niche vinden

How many products / services do you sell that complement each other?
How many different topics do you blog about?
Do they fit in with the same niche?


There is a magic limit to how many different topics you can have on a website. As soon as you sit on more than 5 different topics, services or products, you have to be careful. There is a kind of magic border where people can remember things and this is between 5 – 9 items. I am certainly a proponent of not too many menu items (tabs) in a row in your menu bar, in this way people can keep in mind what you are offering. And in your menu bar it is wise to mainly list your services.


no niche examples on a website / blog


  • Laralisa.nl’s niche: A very nice blog that is aimed at women who, after their children are a little older, have more time for extra things. This is how the website was created, the target group is a niche in itself, but the blog offers many different topics that you could not immediately say, for the latest fashion for 40+ women or the hippest hotspots in Europe you have to go to Laralisa .NL. Blogging about the various topics is too irregular for that. In this case, I would therefore recommend choosing a few fewer subjects and focusing on them and thus creating a better niche.
  • Evelienpullens’ niche:  Evelien has a very visual, fun-designed website with its services. Only the services are too varied and there are too many, see here a small selection of her offer:
    • Healing en reading,
    • Intuition and dementia,
    • Workshops,
    • Art education,
    • Visual Theater,
    • International,
    • Books
    • Projects


With both websites you can see that either the number of subjects is too much or the number of services / products is an overload so that you as a visitor do not remember what the website is aiming for. As a result, visitors are less likely to return to the website.




Finding a good niche is not that simple. You can of course choose what you like the most or what you earn the most money from. Here I give two tips for choosing a good niche that can connect to each other:

Ask yourself a few questions to find a good niche:

  1. Why did you ever start your website?
  2. Who did you have in mind as a target group?
  3. Who is the target group that visits your website or buys your products?

Answer these questions as detailed as possible so that finding a good niche is easy. For example, answer the question with an answer such as: female coaches from the Amsterdam area with children or managers from corporates with stress complaints.

An example of my niche is:

  • Women aged 25 – 70 with a website that they want to get higher in Google. But have no idea how to do this.



  • Instagram-lovende girlboss, aged 25-40 with a website that they want to get higher in Google but they have no idea how.
  • Enterprising ladyboss aged 50+ with their own website that want to get higher in Google but have no idea how to do this.


Een follow-up-niche is:

  • Women aged 25 – 70 with a website who already know quite a bit about SEO (search engine optimization) but would like personal assistance for a thorough plan that works.



  1. Use Google Trends to see if your niche keyword is increasing or decreasing in terms of search behavior. This can be decisive for finding your niche or changing it to the focus on certain products. For example if you would like to choose between sustainable children’s clothing and cheap children’s clothing. Then the search behavior for sustainable children’s clothing increases and the search behavior for cheap children’s clothing decreases. 
  2. For example, the decision tool already helps you to choose a certain page or topic that meets certain requirements that you find important yourself.
  3. Use the Google keyword planner to see which of the topics is really needed. Where do people search for in Google? You can enter your topics and then find relevant keywords that often represent a specific niche. You can learn more about how to do this with this tool.

Have you found a good niche?

Then try to clean up the rest of the website in a structured way so that you do not do things that Google cannot appreciate (such as just throwing pages away). Can you do this through the clean up workbook or join me during SEO advice work sessions?